Who it's for
Pick your trade. We wrote yours properly.
A dentist who legally can't reply to a false review has a different problem to a plumber who just cancelled Angi. Generic advice helps neither.
Trades & Home Services
10Plumbers
You cancelled the lead company. Now what fills the pipeline?
“I have 56 leads and no actual jobs out of those 56.”
ReadElectricians
Every sparkie in your postcode looks the same on Google. Reviews are the tiebreaker.
“The only review I've got is a bad one and it wasn't even my job.”
ReadAir Conditioning & HVAC
You're flat out in February and invisible in July. Reviews even it out.
“I get the best ROI from reviews — probably 500k a year in gross sales from it.”
ReadBuilders & Renovators
One unhappy client can outweigh twenty happy ones you never asked.
“Twenty happy clients and the only one who wrote anything was the one we had the variation blue with.”
ReadPest Control
Nobody plans a pest problem. They search, they panic, they call the top result.
“They completely eliminated our termite problem — that's the review that wins the next ten jobs.”
ReadCleaning Services
Cleaning is bought on trust, and trust online is a number next to your name.
“People want to know we're not going to rob them. That's what the reviews are really for.”
ReadTilers & Waterproofers
You get undercut by someone whose work fails in two years.
“I lost it to a bloke $4k cheaper. It'll leak, and they won't know for two years.”
ReadLandscapers & Gardeners
The best before-and-after in any trade, and you never captured it.
“It looked incredible when we left and there's not a single photo of it.”
ReadLocksmiths
You're competing against call centres pretending to be local.
“Half the listings above me aren't real businesses and Google doesn't seem to care.”
ReadRemovalists
One scratched sideboard and that's the review that ranks forever.
“Ninety moves went perfectly and the one with a scratched sideboard is at the top of my page.”
ReadHealth & Medical
6Dental Practices
You can prove the review is false. You're not allowed to say so.
“We have carefully checked all our patient records. This person has never been a patient of our clinic.”
ReadMed Spas & Cosmetic Clinics
In aesthetics, 4.7 is a bad week. And you can't advertise your way out of it.
“This has actively dragged our public rating down from a 4.8 to a 4.7.”
ReadPhysiotherapy & Allied Health
Your patients get better and leave. Almost none of them say so publicly.
“They walk out fixed and grateful and it never makes it online.”
ReadChiropractors
Yours is a sceptic's category. Volume of real reviews is the answer to that.
“Half my enquiries have already decided we're not real medicine.”
ReadVeterinary Clinics
The most emotional reviews in any industry — and the hardest to reply to.
“They're not lying, they're grieving. But it still sits there under our rating.”
ReadOptometrists
You're clinically better than the chain. Nobody searching can tell.
“The chain down the mall does a fifteen-minute test and we look the same on Google.”
ReadHospitality
3Restaurants
Twenty one-star reviews in four hours from people who never ate here.
“Nobody clicks and reads each review. They just see a number, and once that tanks, they just skim by.”
ReadCafés & Coffee Shops
Four hundred regulars, sixty reviews. The gap is just nobody asking.
“We've got four hundred regulars and sixty reviews. Nobody ever asks them.”
ReadHotels & Accommodation
Your reviews are scattered across six platforms and you can't see any of them together.
“Six platforms, six logins. I've got no idea what our actual average is.”
ReadPersonal Care
3Hair Salons & Barbers
Your clients rebook for one stylist. Reviews are how new clients find that person.
“They come back for Bec, not for us. But nobody searching can tell that.”
ReadGyms & Fitness Studios
Members who got results are your best marketing and they never say a word.
“The only people who review us are the ones arguing about a cancellation fee.”
ReadBeauty & Nail Salons
Instagram is where you're judged. Google is where you're found.
“Our Instagram is gorgeous and our Google says eleven reviews.”
ReadProfessional
5Law Firms
The reviewer was never your client. They were on the other side.
“The reviewer states they only know our firm because we represented the opposing party.”
ReadAccountants & Bookkeepers
Your clients have trusted you for fifteen years. Google shows four reviews.
“Fifteen years of clients and four reviews.”
ReadReal Estate Agents
Vendors interview three agents. They've read your reviews before you arrive.
“They've read my reviews before I've knocked on the door.”
ReadMortgage Brokers
Your book is referrals. First-home buyers google.
“Everything came from referrals until it didn't, and then I had six reviews.”
ReadBuilding & Pest Inspectors
You get blamed for the problems you were hired to find.
“They didn't buy the house because of my report and then reviewed me one star for it.”
ReadCare & Education
3Driving Schools
The learner is the student. The parent is the buyer, and the reviewer.
“Mums choose us, not the kids. And mums read every single review.”
ReadChildcare & Early Learning
Parents read every word before they'll tour, let alone enrol.
“One review that mentions supervision undoes fifty about how happy the kids are.”
ReadFuneral Directors
Families do want to thank you publicly. Almost nobody asks them.
“Families tell us we were wonderful and it never occurs to us to ask them to say it anywhere.”
ReadAuto
2Auto Repair & Mechanics
They're not reviewing the repair. They're reviewing the price.
“He says he was happy with the repair but I charged about $1500 too much.”
ReadCar Detailing & Window Tinting
The most photogenic work in any trade, and almost none of it gets posted.
“They're blown away in the driveway and then it's just gone.”
ReadNot on the list?
If your business has a Google profile and customers who could vouch for you, it works. The trade-specific pages exist because the wording matters, not because the product changes.
Tell us what you doFind out what AI says about you.
Takes about a minute. You get the actual answers the engines gave, not a score out of a hundred.
- See your real position in ChatGPT, Gemini, Perplexity and Grok
- Your grid rank across every suburb you service
- How many reviews the businesses beating you actually have
- No card, no call, no obligation