For law firms
The reviewer was never your client. They were on the other side.
A one-star arrives from someone who explicitly states they only know you because you acted against them.
“The reviewer states they only know our firm because we represented the opposing party.”
How owners in this trade describe it, in their own words
The problem
A one-star arrives from someone who explicitly states they only know you because you acted against them.
What it costs
You are uniquely exposed here: people can be harmed by you doing your job well. And unlike almost every other profession, you cannot defend yourself — an online review isn't a proceeding, so the self-defence exception to confidentiality doesn't apply. Lawyers have been publicly reprimanded for replying too specifically. As one advertising-compliance specialist put it, you don't get to choose whether to engage in online reviews at all.
What we do
Build enough genuine client reviews that opposing-party reviews read as what they are, and reply within the rules every time.
Specific to law firms
Three things that are only true in your trade
01
Replies that stay inside the bar rules
Tone configured so responses never confirm a retainer or reference a matter.
02
Matter close is the moment
Settlement, completion, discharge. Trigger the ask there, when the outcome is clear.
03
Watch for coordinated bursts
Off-platform campaigns from social media hit law firms harder than any other category. Get told immediately.
What matters most here
The parts of the platform law firms use every day
See what AI says about law firms near you.
We ask the engines the questions your customers ask, and show you the answer they actually gave.
- See your real position in ChatGPT, Gemini, Perplexity and Grok
- Your grid rank across every suburb you service
- How many reviews the businesses beating you actually have
- No card, no call, no obligation