Review King is built on one rule: everyone gets asked, and nothing gets hidden. Every other decision in the product follows from that.
What we do
- Invite every customer to leave a public review, regardless of how they rated their experience with you privately.
- Send that invitation by SMS, email, WhatsApp, QR or tap card, on a delay you control.
- Send at most one reminder, and honour an opt-out immediately and permanently.
- Offer a private feedback channel that runs alongside the public invitation, never in front of it.
- Draft replies to reviews in your voice, including replies to critical ones.
- Display your reviews on your website as the real mix, with the rating and count shown honestly.
What we refuse to do
- Screen customers by sentiment and route only the happy ones to Google.
- Suppress, delay or hide a genuine negative review.
- Offer or facilitate any incentive in exchange for a review — discounts, entries, free product or otherwise.
- Write, generate or purchase reviews on your behalf.
- Set per-staff review quotas or solicit reviews naming individual employees.
- Filter your website review widget to show only high ratings without disclosing it.
- Publish star markup for your own reviews on your own business page.
Why the refusals matter
The first item on the refuse list — screening by sentiment — is the headline feature of most platforms in this category. Google’s Rating Manipulation policy prohibits selectively soliciting positive reviews. The ACCC has examined the practice and stated that vendors supplying it may be treated as aiding or abetting their clients’ contraventions. And in Australia, withholding review invitations from customers you expect to be unhappy has already attracted a $3 million Federal Court penalty.
The last two items are narrower but bite more often in practice. Filtering a review widget on your own website without disclosure breaches Google’s API terms, and publishing star markup for reviews you control makes the page ineligible for star features and risks a manual action. Both are common. Neither is worth it.
None of this costs you performance. Asking everyone collects roughly 39% more reviews than filtering, and lands your average inside the range where purchase likelihood actually peaks.
If you disagree
Some businesses want the filter. We understand why, and we’d rather lose the sale than ship it — because when a listing gets penalised or a regulator asks questions, it lands on the business owner, and our name is on the invoice.
Policy version 1.0 · review date to be confirmed