For funeral directors
Families do want to thank you publicly. Almost nobody asks them.
You are chosen in the worst week of someone's life, usually within hours, usually from a recommendation or the first search result.
“Families tell us we were wonderful and it never occurs to us to ask them to say it anywhere.”
How owners in this trade describe it, in their own words
The problem
You are chosen in the worst week of someone's life, usually within hours, usually from a recommendation or the first search result.
What it costs
Which means your online presence carries enormous weight and almost no one in your profession builds it — because asking a grieving family for a review feels, correctly, like the wrong thing to do. So the families who genuinely wanted to say something never get the chance, and the next family choosing at 2am has nothing to go on but a phone number.
What we do
Ask gently, and ask late. Weeks after the service, not days. Many families are quietly grateful for somewhere to put what they wanted to say.
Specific to funeral directors
Three things that are only true in your trade
01
Weeks, not days
Set the delay long. Six to eight weeks after the service, when the immediate shock has passed. This is the one industry where a fast automated ask is actively wrong.
02
Write it as an offer, not a request
The message should make clear it's entirely optional and that no reply is expected. We'll help you word it that way, once.
03
Never automate the tone
AI-drafted replies are available here but we'd recommend you read every one before it posts. Some things shouldn't be autopilot, and we'll say so.
What matters most here
The parts of the platform funeral directors use every day
See what AI says about funeral directors near you.
We ask the engines the questions your customers ask, and show you the answer they actually gave.
- See your real position in ChatGPT, Gemini, Perplexity and Grok
- Your grid rank across every suburb you service
- How many reviews the businesses beating you actually have
- No card, no call, no obligation